Now
What I'm doing now
This page is a snapshot of what I’m focused on right now—updated occasionally when priorities shift.
Current Focus
- Building and optimizing Ash+Zelkova — a digital agency based in Singapore focused on web and graphics.
- Improving my systems and workflows: shipping faster, staying lean, and keeping quality high.
- Documenting what I learn along the way (tools, process, performance) in short, searchable notes.
- Endlessly tinkering on my home-lab, self-hosting all kinds of applications, including this micro-blog.
Current Projects
Ash+Zelkova
Digital agency work across websites, design systems, and brand/visual production.
What I’m doing right now:
- polishing delivery workflows and reusable components
- performance-first builds (clean UX, fast load, minimal bloat)
- tightening process around handoff, maintenance, and iteration
Website: ashzelkova.com
Journal
This micro-blog: a working log of what I’m learning, building, and debugging—kept minimal, fast, and easy to browse.
Morsels & Memories
A food + travel blog (coming soon). Building the foundation and structure first, then publishing consistently.
Previously
Infinity Lootbox (2024)
eCommerce on TikTok store selling blind-box toys.
Portfolio: ashzelkova.com
The Prinsep Crew (2019–2020)
A podcast project from 2019–2020.
Listen: spotify.com
BeeryTale (2017–2019)
A pub on Prinsep Street in Singapore—closed due to COVID-19.
Portfolio: ashzelkova.com